North Korea under Kim Jong-un has allegedly started a campaign to attract defectors to return with promises of money, housing, employment, and no punishments. A foreign diplomat in Pyongyang said in 2013 that not all returning defectors are trucked to prison; they can instead be put on TV for propaganda purposes. According to unconfirmed reports, government operatives have contacted defectors living in South Korea and offered them guarantees that their families are safe, 50 million South Korean Won ($44,000), and a public appearance on TV. It was reported in 2013 that North Korea had aired at least 13 such appearances on TV where returning defectors complain about poor living conditions in the South and pledge allegiance to Kim Jong-un.