The US Open victory accelerated Raducanu’s endorsement portfolio, while also boosting her social media following. The British star began the tournament with a strong following of roughly 400,000 Instagram followers, built on the back of her Wimbledon run. The Monday after her victory at Arthur Ashe Stadium her account saw substantial growth with over 1.6 million people now following the Grand Slam winner.
 
As of the 1st July 2022 Raducanu’s following has continued to show rapid growth and she now sits only behind Serena Williams with the second highest Instagram following for a female tennis player.